The Porsche Taycan, the firm’s first electric car, has yet to be released, yet according to a report on CNET , Porsche North America CEO Klaus Zellmer has said that if everyone who has pre-ordered the car follows through and buys one, “then we are sold out for the first year.”
As CNET says, 2019 is promising to be a good year for premium electric vehicles (EVs): the Jaguar I-Pace is already available, Audi is launching its E-Tron and the Mercedes-Benz EQC is also about to hit the streets.
The Porsche Taycan may be an EV, but it still has a thundering 600 horsepower and a range of over 300 miles/483 kilometres, according to tests done in Europe. Some journalists suggested that Porsche might be “cannibalizing” itself with the Taycan, limiting its appeal to new buyers, but Zellmer is unconcerned about this. He said, “More than half of the people that are signing up for the Taycan have not owned or do not own a Porsche.” He was asked what these new Porsche customers are driving at the moment and his answer was somewhat surprising: “Typically, if we look at our source of business, people coming from other brands, it’s Audi, BMW, or Mercedes. The no. 1 brand now is Tesla. That’s pretty interesting, to see that people that were curious about the Tesla for very good reasons obviously don’t stop being curious.”
So, Tesla drivers are the ones clamouring to get their hands on a Porsche Taycan. As CNET says, when you bring somebody over from another brand it’s called a “conquest”, something Porsche seems to have achieved for the moment, although it may face stiff competition from the Audi E-Tron, because the two EVs share the same platform. However, Zellmer doesn’t see any problems, because the Porsche and the Audi will drive very differently: “”When it’s about being competitive, it’s something that really has to fully speak Porsche. If you drive a Macan, you know that we share a platform [with Audi], but it’s a completely different car. And that’s exactly what has to happen and I’m sure Audi has followed a same path.”
It looks like 2019 is going to be an exciting year in the luxury EV sector of the market.
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