Luxury Car Blog

UVC in your car could prevent colds

UK Car of the Year 2019
JLR plans UVC got models and improve driver health.
Image: Jaguar

UVC lighting in a car could prevent the spread of the germs that cause colds and flu. At least that is a theory being explored by Jaguar Land Rover. It is introducing ultraviolet light into the air conditioning units in its future models in a bid to kill superbugs and protect drivers and passengers from exposure to the germs.

According to reports about the news project, including that of the Mail Online, “UV lights have been used in the medical world for more than 70 years and is effective at killing pathogens – including bacteria and viruses.” The process involves high energy rays from the UV light that sterilise the contents of the air conditioning system before it is pumped around the car’s cabin, reducing the risk of infection.

This type of technology is already used for disinfecting water, filtering air and sterilising surfaces, but it has never been used before in cars.

However, as healthcare and the wellbeing of the driver and passengers is a growing priority for Jaguar Land Rover, it appears to be a natural progression. Its current heating, ventilation and air conditioning (HVAC) systems, which are available in the all-electric Jaguar I-PACE and Range Rover Sport, uses high voltage to manipulate air particles. Dr Steve Iley, Jaguar Land Rover Chief Medical Officer, said: “The average motorist spends as much as 300 hours per year behind the wheel. There is a clear opportunity to better utilise cars for administering preventative healthcare.”

Immunology expert, Dr Hellmut Münch, CEO at Medical Enzyme Research Association, added: “The rise of superbugs and allergens is one of the largest threats we face as a species today. Investment in immunology is vital in ensuring that our immune systems stay ahead of the race against microorganisms, which are evolving far quicker than traditional pharmaceuticals can keep pace with. It is important that we continue to take an innovative look at how we can adapt our environment to help prevent the spread of the most harmful pathogens – which is why this research is paramount.”

At Titanium Luxury Car Hire, we understand that hiring a luxury car in Europe is not just about getting from A to B. For our clients it is also about the experience. We specialise in luxury car hire and rental ranging from Supercars, Luxury four wheel drive SUV’s, luxury Cabriolets and Executive vehicles and can provide your chosen hire car anywhere in Europe.

CONTACT US to reserve a prestige car today!



Hire a luxury car for Marbella Summer 2019

The famous Marbella arch
Image: Gilmar

Titanium Luxury Hire, one of the leading luxury car hire services in Marbella and across all of Spain, has announced its list of Summer 2019 automobiles available for hire on the Costa del Sol.

A Marbella summer is famous for its deluxe lifestyle where residents and visitors alike spend weekends visiting their favourite beach clubs, dining al fresco in the evening and generally enjoying the best that that Costa del Sol has to offer. Driving a prestigious vehicle from one end of the coast to the other is another highlight of the summer season, which is why Titanium Luxury Hire is unveiling its selection of motors for summer, which will be available from 1st May.

TLH is offering the following prestige vehicles for Summer 2019:

  • Audi R8 Spyder
  • Bentley GT Coupe 2019
  • Ferrari 488 Spider
  • Ferrari Portofino
  • Ferrari 812 Superfast
  • Lamborghini Aventador LP470S
  • Lamborghini Urus
  • Lamborghini Huracan Performante Spyder
  • Mercedes G63 AMG
  • Mercedes S63 AMG Sedan
  • Mercedes AMG GT Cabrio
  • Mercedes E63 AMG S Edition 1
  • Porsche GTS Cabrio
  • Porsche RS GT3
  • Audi R8 Spyder

Below is a complete price list for these fantastic cars, including the savings you can make if you hire them for a longer period of time.

Titanium Luxury Cars Marbella 2019

It is anticipated that this will be a busy summer in Marbella, and Titanium Luxury Hire urges you to reserve a car for your visit to Marbella well in advance of your trip.

Also, if the car you desperately want to hire isn’t in the above Marbella Summer 2019 fleet list – please don’t hesitate to CONTACT Titanium Luxury Hire, and we will do our best to source the model you require.

Titanium would also like to point out that it has luxury SUVs for hire, as well as executive cars, if these model types suit your needs better than a supercar.

Jiangling Motor Corp loses case of copycat car

Range Rovers or Landwind X7s?
Image: Press Association

Jiangling Motor Corp has lost out in a legal battle with Jaguar Land Rover (JLR) over accusations that the Chinese manufacturer had copied the Range Rover Evoque.

The win in the Chinese courts was a significant one for JLR, which reported that “the Beijing Chaoyang District Court had decreed that the Range Rover Evoque had five unique features copied in a model called the Landwind X7, built by the Jiangling Motor Corporation.”

The Mail Online reports that ‘copycat cars’ have been appearing since the Chinese car industry started to grow, and that there have been several domestic brands that have produced “almost like-for-like duplicates of popular models sold in Europe.” However, until this recent case, local law has traditionally protected these Chinese brands in legal disputes.

Prior to the JLR cases, the local Chinese courts have upheld the claims of the domestic brands when they insisted that their designs are different enough to legally pass as their own models. This made it frustratibgly difficult for the makers of the original models to win legal cases and put a stop to the practice. However, this week’s ruling could set a new precedent for European car makers after the court ruled in favour of Jaguar Land Rover, even if the legal wrangling took three years.

When the Evoque and Landwind are seen side by side, it is hard to dispute the similarities, although there is a huge difference in the price. And now, as a result of the verdict, all sales, manufacturing and marketing of the Landwind vehicle are to cease immediately and JLR must also be financially compensated.

Keith Benjamin, Jaguar Land Rover’s global head of legal, said: “We welcome this decision of the Beijing court, which further strengthens our confidence in investing in China and in the fairness of intellectual property adjudication in the Chinese courts.This ruling is a clear sign of the law being implemented appropriately to protect consumers and uphold their rights so that they are not confused or misled, whilst protecting business investment in design and innovation.”

Hire a genuine Range Rover or Jaguar from Titanium Luxury Hire today. We can deliver to your hotel, home or an airport.



Bugatti to launch a practical car

Stefan Winkelmann, Bugatti CEO at Geneva.
Image: Stefan Wermuth/Bloomberg

Bugatti has halted its pursuit of building faster cars and has announced that it is looking into building a more practical model to its line-up. It has just unveiled the world’’s most expensive car at Geneva Motor Show – the $16.7 milliom 57SC Atlantic.

Stephan Winkelmann, CEO of Bugatti, appeared to suggest this in an interview earlier this month with Bloomberg. He told the interviewer that “the brand is looking to introduce a second, more affordable model of car to its current multimillion-dollar lineup.”

He added that the model would not be “a mere halo car, but a best-in-segment daily driver with a top-line price to match—and it would be at least partially electric.”

“I would see us doing a battery electric vehicle,” he said of the proposed new car. “There, the balance between performance and comfort is much more important, and it’s about daily usability. This is what I see.”

So, speed is definitely not going to be important. This is a dramatic drift away from its usual models. The Chiron for example has 1,500 horsepower and a top speed of 261 mph/420 kmh.

The Bugatti CEO refused to give more details about the new model, but acknowledged that the company has already begun analysing the project. “Let’s see what we can do,” he said. “I’m hoping for the best.”

As Bloomberg points out, Bugatti has room for expansion of its range. The firm’s average  customer has 42 cars at home, according to a Bugatti spokeswoman, and two of tem are likely to be Bugattis. As they also pointed out, more than half of the 250 Chirons made were purchased sight unseen; this is remarkable given the price tag.

Matt DeLorenzo, senior managing editor for Kelley Blue Book, characterised the move as “smart.”

Winkelmann said, with regard to how the model may be positioned: “At the end of the day, the difference of the price in a car is the brand. And this, I think, will stay the same—fortunately for us. I’m convinced about this.”

Have you ever driven a Bugatti? Hire our Bugatti Veyron and discover why people love this marque. We provide Bugatti rental across Europe. See the Locations page for details. We can deliver your Bugatti to your hotel, home or airport. Hire a Bugatti today!








The Evoque SUV has X-ray vision

Ray Massey test drives the Evoque’s X-ray vision.
Image: Nick Dimbleby

Have you ever wanted superpowers? Yes, of course you have; we all have. Often X-ray vision is one of the most popular superpowers, but did you know that you could have the power to see through objects when you drive Range Rover’s latest Evoque model?

As the Mail Online test drive in Greece revealed, “Not only does this smart and sassy compact luxury SUV feature clever X-Ray vision that enables the driver to see what dangers and potholes lurk out of sight under the vehicle on or off the road, it also has eyes in the back of its head that give you a much clearer view of what’s looming behind.”

Plus, if you are a Vegan, or simply environmentally conscious, owners can choose interior fabrics made from recycled plastic bottles and plant-based fibres as an alternative to traditional leather. Naturally, the Evoque also offers electric and hybrid power options.

But it may be the system called ClearSight Ground View that attracts many cusotmers, even it is an optional extra that costs £575. It uses cameras mounted in the front grille and on the door mirrors that project their view onto the central touchscreen of the Evoque so the driver can see in a 180 degree view what is ahead of, and underneath, the front of the vehicle. Actually it does have a very practical use, particularly in cities, as it helps drivers to spot high city centre kerbs when parking, and therefore avoid scuffing their wheels.

The ‘smart’ rear view mirror gives drivers ‘eyes in the back of your head’. This has been specifically designed to overcome a problem with the restricted view through the narrow rear window, which, while it makes the Evoque look more attractive, is not great for viewing what is coming behind you. Therefore Range Rover has introduced a traditional reflective rear view mirror that transforms at the flick of a switch into a high definition video screen displaying the images from a rear-facing camera positioned above the rear window. This does cost extra.

But, technology isn’t the only important thing about Range Rover’s new Evoque. As the Mail’s test driver Ray Massey wrote: “But the clever tech should not overshadow what a smart package the new Evoque provides and how fun and practical it is to drive. It’s an evolution rather than a revolution and doesn’t look radically different. The devil is in the detail.”

Browse Titanium Luxury Hire’s Range Rover models for hire – and CONTACT US to reserve one.




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