The Mercedes AMG family is swiftly turning into a manufacturer offering a range of standalone models under a variety of marques. This includes Maybach, which is in the ultra-luxury segment, even though reviving it as a standalone brand has not always been successful.
Dieter Zetsche, head of Mercedes’ parent company Daimler, speaking to Autocar, said he wants Maybach to “stand on its own two feet, like AMG.” However, this will mean that the luxury brand must first build up a strong range of vehicles based on existing Mercedes models before branching off on some Maybach-only machines.
It appears that Maybach is thinking ahead. Earlier this year, Maybach displayed the Ultimate Luxury concept at the Beijing motor show with a high-riding crossover-like saloon offering a very luxurious interior. This type of model might appear on the market if Maybach first produces some variants on the Mercedes S Class and adds some SUVs to its portfolio. Of course, it did unveil a stunning cabriolet 6 in 2017 at Monterey, making a good start towards becoming a standalone brand.
Maybach might also introduce some advanced powertrain options to make it more attractive; perhaps something along the lines of what Aston Martin plans to do with its heritage Lagonda range. Indeed, as Motor Authority says, “Maybachs could be used as technological showcases. With a top-tier luxury vehicle like this, it’s less about driver engagement like it is on the AMG side of things.”
This description of what the Maybach brand could eventually become, written by Jeff Glucker (Motor Authority) is entirely apt: “A future Maybach could coddle its passengers in luxury while silently whisking them through an urban environment. The owner would sit in the back talking to a friend or spouse, or conducting whatever high-level business has afforded them such a lifestyle while the driver up front monitors the semi-autonomous driving features and remaining battery charge.”
Technology and luxury in one package – it looks like that will be the future of Maybach if things go to plan.
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