The Heritage Hub is a new museum for fans of classic cars. More specifically it is an exhibition space for Fiat Chrysler Automobiles’ (FCA) classic models from Alfa Romeo, Fiat, Abarth and Lancia.
The new museum is housed at the historic Mirafiori plant near Turin, Italy, Motor Authority reports. FCA is displaying 250 cars that it calls “historic gems” and the public has never seen some of the models before.
The Heritage Hub is offering an educational tour of the exhibition. According to press CA has selected eight cars to highlight different eras and brands, including some models representing motorsports with rally cars decorated with Martini livery; a must for Lancia fans. Then there are the Concept and Personalised sections that showcase various concept cars, as well as vehicles previously owned by members of the Agnelli family. Along the way, fans will be able to take in the massive hanging panels that highlight the Mirafiori plant’s 80-year-long history. Other stands in the exhibition include, Archistars, Eco and Sustainable, Epic Journeys, Records and Races, Small and Safe, Style Marks and The Rally Era.
According to Motor Authority, The Heritage Hub first gained traction on enthusiasts’ radars when a YouTube video showed two prototype Alfa Romeo 4C coupes with Quadrifoglio styling: “the green four-leaf clover on the side of the cars signifies these both represent the Alfa Romeo 4C Quadrifoglio that never was. Or, so we’re left to think.”
Gianfranco G.M. Gentile, marketing and communications manager for FCA’s EMEA Heritage Team explained their presence at the new museum: “The 4C vehicles pictured inside the new FCA Heritage HUB are simply an exercise in style done by the Alfa Romeo design team at Centro Stile in Turin, Italy.” He added, “Simply put, they were never meant to enter production as they were only an exercise in design.”
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